Why I’m Not a Decision Influencer

Today’s Rant by Joe Farace

I’m somewhat active on social media. You can find me on Twitter (@joefarace), Tumblr, Instagram (@joefarace), Google Plus, as well as my car photography website/blog and my main website. Sorry, no Facebook and I’ll gladly tell you why face-to-face over coffee sometime.

With all this online activity, I’m not considered a decision influencer. Why is that you ask? It’s simple: That’s because I’m not paid by any camera or lens company, their public relations agencies or any combination thereof to write positive comments about a particular camera, lens or whatever. No photography-related company or PR group pays me to write what you read here, on my other blogs or in magazine stories or books. It’s that simple.

All the cameras and lenses mentioned on this blog were purchased with my own money and were not gifts or payment from camera companies or their PR agency. The only exception: The last three new cameras I own were gifts from my wife, Mary, and she doesn’t care what I write about them. You may be surprised to learn that almost every camera and lens manufacturer won’t lend us equipment to review. Is it because we won’t guarantee a good review? I honestly don’t know but while the companies are unfailingly polite when asked about reviewing a lens or camera, they never, never actually lend any equipment this blog. The new gear you do see is provided to us by a third-party retailer who makes no demands on us other than that we return it within 30 days. The ads at right cover some of costs of operating this blog but it took five years to break even.

I want to thank each and every one of you for reading this blog. It has been a labor of love. It began for the altruistic reason that I wanted to share my photographic experience with others.

If you would like to read an interesting and thought-provoking book about social media. I would like to suggest that you pick up a copy of Digital Vertigo: How Today’s Online Social Revolution Is Dividing, Diminishing, and Disorienting Us by Andrew Keen. New softbound copies are available on Amazon for less than $13.49 with used copies selling for (no kidding) 10 cents.

Author: Joe Farace

Share This Post On
%d bloggers like this: