Educating Clients is a Full-Time Job
Jan20

Educating Clients is a Full-Time Job

There are many Farace’s Laws but the most important one and one that is hard for some photographers to deal with is that your clients don’t care if you go out of business. Many years ago, a Photomethods magazine reader e-mailed me asking: “How can I make my clients love me?” My answer was simple: Cut your rates in half. They will love you but you will go out of business and they will continue to love you as they search for another...

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