Resolutions: Try Keeping Some Next Year

Happy New Year 2014It may be hard to believe but not so long ago lots of Chicken Littles were predicting the end of civilization because, well, the Mayan calendar, told them so. But what about the forty or so other calendars that are in use around the world?

In the holiday spirit, I’d like to present a few business-related relations that you might try keeping.

  1. Send regular marketing mailings to your existing as well as potential clients. Don’t have a list? Make building a mailing list Job One for 2016.
  2. Since clients like to deal with people they know, communications will be the key to success in the new year. Look at how communications technologies (social media?) can help your operation but don’t ignore any of the old ones.
  3. Don’t just do it for the money. Take some of your success and use it help others. You can donate a product or service to a charitable auction or pitch in and help feed homeless people at a shelter.
  4. This year, you’ve got to get organized. One of Farace’s immutable laws is that you never have enough desk, office, wall, or (fill in your favorite) space. Parkinson once stated that work expands to fill the time allocated to it, the same might be said about workspace.
  5. Join a networking group, it could be your local Internet Chamber of Commerce or just one of the many lead groups out there. Being an independent photographer can be lonely and interaction with other human beings is good for the soul and might generate some new business.

As the clock ticks past midnight and the champagne is cooling in the ice buckets, look back at what you did in the past year. Too often we take our accomplishments for granted—as if they were always there—and forget how hard we worked to achieve them. Then look forward toward this new year with hopes it will be even better that the last. Happy New Year from Mary and I.

PS. When you have time visit MirrorlessPhotoTips, where Mark Toal, me and a bunch of other people  offer tips, tools and techniques aimed specifically at mirrorless camera shooters.

Author: Joe Farace

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