How to Establish a Routine Especially With Your Website

On this Business Friday, I am honored to welcome Skip Cohen with today’s marketing advice: It’s always tough to get back on track after a great weekend, but there are times when I wish I could get off track a little easier. I just spent five days out of the office in Sarasota. The blog was all caught up with two posts in the pipeline when we left on Thursday. The minus side of being in a routine is simply how hard it is to...

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It’s Shark Week on Business Friday

Small businesses like photographers are a lot like sharks: Every year during the Discovery channel’s Shark Week, a sonorous narrator reminds viewers that if a shark stops swimming, it dies. I believe that when a photographer or studio stops promoting and marketing itself, it dies too, but there are obstacles in the way of becoming a lean, mean marketing machine. Some photographers (and I am just as guilty of this as the next guy) are...

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How to Find New Business Customers for Your Studio

F. Scott Fitzgerald once told Ernest Hemingway, “rich people are different from the rest of us.” “Yeah,” Hemingway replied, “they have more money.” Making more money is the goal for most photo operations, and while some startups often know who their target market is, only a few know who their actual customers might be. What they often lack is the kind of depth of information about future clients to sustain their new enterprise,...

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The Times They Are Still a’Changing

 “…the one fixed point in a changing world.”—Arthur Conan Doyle Quality, speed, price. Or as they used to say back in the old film days, “choose any two.” Before digital imaging came along, the introduction of new photographic technologies had been gradual, with each new product building on—and backwardly compatible—with what has gone before. Computer companies, on the other hand, are driven by intense competition and the realities of...

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Want to Write a Photo Book?
Jan04

Want to Write a Photo Book?

Most photographers dream of accomplishing two things in publishing: The first is being featured in National Geographic or maybe Playboy and the second is showcasing their photography in a book. I can’t help you with that first goal but can with the second. So why do people write photo books? They do it to become famous, to help people, and become rich and the proportion for aspect depends on the writer. Unless you are very, very...

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