Whittle Down that Contract
Oct11

Whittle Down that Contract

Special Guest Post by Rohn Engh Publications want to encompass all options available in today’s digital era and they want to make their contract as broad as possible. It’s up to the photographer to whittle the contract down to workable—for the photographer—reality. Here are some answers for you. Contract says: “Photographer hereby grants to Publisher one (1) time publication rights to Photographer’s stock Photograph(s),...

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Policies and Practices for Studio Profitability
Sep13

Policies and Practices for Studio Profitability

Last Friday, I gave you some hard facts of the realities of the word of professional photography. The real “secret” of any successful photography studio is the establishment of policies that can protect your profitability and help your operation grow. Here are a few to get you started: #1. Adopt a pricing/packaging policy that ensures you’ll make money. This may seem obvious but too often new photographers set their prices based on...

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Business Friday: Put a Line of Credit in Your Christmas Stocking
Dec21

Business Friday: Put a Line of Credit in Your Christmas Stocking

Here it is with just two or three (depending on your state’s “blue laws”) shopping days before Christmas and your balance sheet is pretty much set in rapidly hardening concrete. Let’s hope you’ve been nice and not naughty and didn’t overdo spending. It’s too easy to get caught up in the trappings of success when you haven’t quite made it yet. Yeah, I know your copy of TurboTax told you if you bought that British Racing Green Range...

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Marketing in a Slow Economy

“A recession is when your neighbor loses his job; a recession is when you lose your job”—old economist’s proverb As independent photographers we can’t get fired or laid off but that doesn’t mean we can’t lose our job or our business. I may not know the correct economic terms to describe this business cycle that we’re experiencing but I know that some of my friends—if not my neighbors—have lost their jobs and are having a helluva time...

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So You Want to Write a Book?

Why do people write photo books? They do it to for three basic reasons: They do it to become famous, to help people, or become rich. The ratio of these three items depends on the writer. Unless you are very, very lucky—notice I didn’t sale talented—you won’t get rich writing a photo book. On the other hand you don’t need an agent to publish a how-to book and believe me finding an agent to accept you as a client is harder than finding...

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Making Business Forecasts for Fun and Profit

 “The best way to predict the future is to invent it.”—Alan Kay Many photographers may think that preparing a business forecast is difficult. If Ben Bernanke didn’t know what was going to happen to the economy, how can you expect to nail it down? Most photographers are not economists and instead are are specialists in providing images and services that their clients need. But forecasting doesn’t have to be hard. One of the major...

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What Do Proposals Really Cost?

Nobody likes writing proposals for commercial or event photography assignments. Even if you eventually get the assignment, it always seems as though the proposal was secondary to the client’s final decision. Perhaps the main reason was that your studio was near his health club. If, after spending time preparing what you feel is “the ultimate proposal,” you don’t get the job, the reason is often just as hard to pin down. Notice that I...

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