Special Guest post by Mark Toal
Like LOL, K and My PEEP’s it took me while to figure out what SOOC meant—Straight Out Of The Camera. It’s shooting a JPEG file that is posted online or used without any editing.
At first I thought this was going to result in some pretty dull images since I find that most every digital camera I’ve ever used shoots an image that is a little low in contrast and cool in color for my taste. I know this can be adjusted in the camera but I prefer to shoot quickly and make the adjustments in the computer.
I’ve now learned how to incorporate SOOC into my photography. When I’m shooting for a client I want to spend as little time processing the images as possible in order to minimize my computer time and get the images to the client quickly. Usually a photo shoot like this involves hundreds of images that need to be quickly narrowed to a select few. The kitchen photo that I shot for an interior designer is a good example.
For my personal work I only shoot RAW files so I can have the most control over the final image in Adobe Lightroom. I also want to be able to apply filters or create an HDR image. I see Lightroom and Photoshop as the modern darkroom where I can burn, dodge and crop photos to my liking.
I see how SOOC has its uses but I it’s not for every image.
Mark Toal is a training representative for Panasonic in Portland, Oregon. His views on this blog are his own and do not represent Panasonic. You can see more Mark’s photos at www.marktoalphotography.com or contact him at firstname.lastname@example.org