Photo Marketing on a Budget

You only have one chance to make a good first impression—old business axiom

Sometimes the old ways to promote your photography are still the best ways and one of the oldest axioms in photo marketing is that it takes 28 impressions to make a sale. That point of contact can be a direct mail piece, website, blog, tweet, Instagram post or the most overlooked of all marketing tools—the business card.

card5I strongly believe that the business card is the best face-to-face marketing tool. Yet many times photographers hand me cards where they’ve scratched out their phone number or e-mail address or don’t have any photos on them. Here’s a fact of business life: While people easily toss out even the most elegant business card, they won’t toss out a photograph, especially one that has a picture of a person.

One of the coolest products I saw at a previous PMA trade show was  promotional material from Moo.com with the most amazing being their “pocket portfolio” that consists of 50 photographic business cards with 50 different images for  $19.99. Moo often runs sales, so that’s when I stock up. I also use their MiniCards; it’s the same price but includes 100 cards.

I have created two different series of cards: The first used the traditional horizontal orientation and was aimed at car photography and highlighted my car photography website. The front side has a photograph of me along with relevant contact information, while the back side has a series of different images of automobiles that I have photographed. The next time, Moo ran a sale, I ordered another set of cards, this time aimed at portraiture. It used a vertical orientation and the back side had different portraits that I had made over the years.

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This approach to customized business cards is the perfect answer to the question of “what do you shoot?” when discussing your work with a potential client in a social situation. You can hand them a photo card and answer their question in the best possible way, all the while knowing that the flip side is a traditional business card with all your contact information.

Moo accepts JPEG, PNG, GIF or PDF files and the cards are available in Classic, upscale Luxe or Green (100% recycled and biodegradable) versions that cost a few bucks more. Image quality is very good although you should have a color correct monitor and make sure image density is perfect. You give the Moo’s a great file; they’ll give you great looking cards.

screen-shot-2016-10-12-at-2-07-47-pmIf you like to play with image in either color, monochrome or a mixture of the two, Please pick up a copy of my book Creative Digital Monochrome Special Effects that’s available at affordable new or at —almost free—used prices at Amazon.com

Author: Joe Farace

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