It’s Not the Equipment, It’s the Photographer

“At this point, I have… come to the realization that neither equipment, nor technique can make up for inspiration, vision and message.”—Dan K.

Let’s get this out of the way first: Equipment doesn’t make portraits, people do. It’s obvious that you’ll need a camera and some kind of light source, even if it’s two lightbulbs (as was the case in this image) or the sun, to shoot portraits but you don’t need a $45,000 Hasselblad H5D-200c to make portraits. Any—and I mean any—camera that takes interchangeable lenses will let you create salable (another key word) portraits.

I wrote a post for our sister blog, Mirrorless Photo Tips, about a portrait shot I did with a camera and lens that together cost less than $400 and that was with a new camera. There are lots of bargains available in used or refurb cameras that you can purchase from camera stores, eBay or Craig’s List.

Point #1:  Recently I talked with an aspiring portrait photographer who’s using a Nikon digital SLR that was introduced four years ago and he told me that when he went to photography meet-ups people disparaged his using “old” gear. Don’t let ego determine what kind of camera you buy or use.

Point #2: Don’t let other other people, especially other photographers, determine how you spend your money. Having too much money tied up in cameras and lights or worse, debt for that gear will sink a new portrait photographer faster than anything else. You should sell your photographs based on the quality of your work, personality and business ethics. The truth is that if your clients like their photographs and you, they don’t care if you shoot with a Pentax K1000.

Model Pamela Simpson is featured on the cover of my book “Posing for Portrait & Glamour Photographyand you can see more of her and learn about my posing techniques in the 159 pages of this book. Brand new books are available from for just $14.75.

Author: Joe Farace

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