Micro Four-thirds – Live from Imaging USA
Special Guest Post by Mark Toal
The Imaging USA Expo is a yearly event that’s sponsored by the Professional Photographers of America (PPA). It’s not the type of event where companies typically announce any new products so I thought I would look for interesting accessories and trends in Micro Four-thirds interest among pro photographers.
I was impressed at the interest and excitement about Micro Four-thirds cameras. At past shows like this professional photographers have tended to look at MFT camera as the camera that they use when they aren’t shooting a paid job. MFT cameras have always been popular among pros as their carry around camera since it’s smaller than a digital SLR and you don’t sacrifice quality like you do with a point and shoot.
Now with the Panasonic Lumix GH3, the Olympus OM-D and pro quality lenses like the Lumix 12-35mm F2.8, Lumix 35-100mm F/2.8 and the Olympus 45mm f/1.8 photographs are looking at MFT cameras more seriously. The buzz around the convention this year is Fusion photography which is the use of video and stills images to tell a story. Instead of a static portrait or event photography session which just uses still photos, now video and stills can be combined using a camera like the Panasonic Lumix GH3 and software like Photodex Pro Show Producer. Check out this example from Suzette Allen.
Accessory manufactures are taking MFT more seriously too. Quantum (above) showed an LED ring light mounted on a Lumix GH3. LED lights are needed if you are going to shoot stills and video at the same event. Camera bag manufactures also showed smaller cases for MFT cameras. I really liked the Think Tank and Tamrac bags at the show. Everybody wants to go smaller and lighter. Joe and I will both be at the WPPI show in March and hope to see you there.
Mark Toal works for Panasonic as a training representative in Portland, Oregon. His views on this blog are his own and do not represent Panasonic. You can see more of Mark’s photos on his photo blog at www.mtoal.wordpress.com or at www.mtoallumiximages.wordpress.com. Mark can be contacted at marktoalphotography@gmail