I’m often asked where the ideas for the stories that I write for blogs like this originate. Many times, I get ideas from readers, like the Montana photographer who was frustrated with the limited creativity he was able to apply to assignments and e-mailed me looking for advice. This is what I told him…
Let’s face it, not all the work that we produce for clients would be considered “creative.” Sometimes the very nature of a project itself forces us to become passive recorders of an event, although it doesn’t have to be that way. I had a solution for him and although he knew deep down inside it was true, he laughed when I gave it to him. To get the kind of unlimited creativity that we all crave, sometimes you just have to do the job for free. Before you think I’ve lost my marbles, let me explain. There are projects that allow total in control of all creative aspects and here are just a few:
Update Your Website’s Content. When’s the last time you updated your website? Sometimes you get so busy with paying projects you can overlook the marketing tool that brought many of those clients to you in the first place. If you don’t have a blog, start one and include your personal work or self-assignments that demonstrate some of your capabilities that potential clients may not know about.
Update Your Website’s Design. All of my sites—the ones you see in the right-hand column, are built using WordPress using affordable themes from Elegant Themes. These themes or looks can often be customized using options built into them and there are an endless number of plug-ins and widgets that allow you to customize your site or blog to fit the image you are trying to project,
Client Mailers: It may seem old-fashioned but direct mail still works, especially since everybody else (your competitors) things their website will do all their work for them. If you want to obtain more assignments of a certain type, create one for yourself, then mail a copy to everybody and his brother.
Business Cards: Again, sometimes the simplest solutions are the best. Read my post “Photo Marketing on a Budget” and check out Moo’s business cards. They are the best, service is good and prices are right. Thrifty shooters should be on their mailing list to catch sales and save a few more bucks.