Using Flash for Outdoor Portraits

1/200 sec at f/7.1 and ISO 200
Portraits are all about light, so you should begin the process of creating great outdoor portraits—including glamour photography—by looking for locations where there’s plenty of natural light but I’d also suggest that you bring along your electronic flash. Even the small pop-up flashes that are built into most digital SLRs can perk up your outdoor portraiture. The key to improving your outdoor portraits is knowing when it’s the right time to use flash.
Start by looking at the existing light falling on your subject and evaluating the range of shadows and highlights that appear within the scene. Learning to see light is not difficult but takes practice and using the SLR’s LCD preview screen will help you analyze your outdoor flash photographs to see if your efforts are successful. My guess is that with a little experience your answer about when to use flash outdoors will be “most of the time.”
All of the ingredients necessary for making great outdoor portraits are easy to find: All you need is a subject, a camera, and some light but like any good recipe it’s how all these elements are combines that goes into cooking up a delicious portrait. Just like Emeril’s secret ingredient Essence, I’d like you to add your own special spice to the outdoor portrait—flash.
When there’s plenty of ambient light as your main light source, the best way to use your on-camera flash is as fill. This helps separates your subject from the background and focuses the viewer’s attention on the subject. In fact, when you have too much ambient light using flash lets you control contrast and add dimension to the photograph.
Tip: When In Doubt, Use Flash!
Much as a digital camera’s resolution is measured in megapixels, flash output is often measured in Watt-Seconds, a unit of electrical energy that’s equal to the work done when a current of one ampere passes through a resistance of one ohm for one second. Sometimes also called a Joule it’s basically a way to measure the power and discharge capacity of an electronic flash’s power supply. Think raw automobile horsepower but because Watt-Seconds doesn’t consider the reflector design it’s not a perfect indication of the total amount of light that can be produced by an electronic flash. Because of that fact, you will occasionally see Effective Watt Seconds used a method of power measurement to give you some a use an idea of what to expect from the flash unit.
Another method of measurement is the lumensecond. The amount of light when a flash is fired can be specified in lumenseconds. A Lumen is a unit of measurement of light intensity falling on a surface. A lumensecond refers to a light of one Lumen for a one second or the equivalent, such as two Lumens for half a second. The number of lumenseconds produced by a particular flash system depends on how effectively the flash turns electrical energy into light energy or Watt Seconds into lumenseconds. Most electronic flash units produce between 15 to 50 lumenseconds per Watt Second. What all this means is that sometime an efficient 300 Watt Second system may produce as much actual light energy as an inefficient system rated at 1000-Watt Seconds.
The key to using your camera’s built-in flash is knowing the right time to use it. If there’s any secret at all to knowing when, it’s learning how to see the light falling on your subject, especially the range of shadows and highlights within the scene. Learning to see light is not difficult but takes a bit of practice and using your camera’s preview screen will help you instantly analyze those flash photographs to see how successful your efforts are—or not.
To avoid the dreaded “flash-on-camera” look with a built-in flash, I use 





