What’s On Your Bucket List?
Jul18

What’s On Your Bucket List?

It’s Business Friday and I’m going to stray a bit from the normal business topics that I write about on Friday to talk about your—mine and your—future. You may know that I love cars. I love driving them, reading about them, photographing them, the whole megillah. I am car crazy. If you like cars, please visit my website JoeFaraceShootsCars. When I lived in Baltimore I had a friend named John who was a Volkswagen enthusiast...

Read More
Dealing with the Client Pyramid
Jul10

Dealing with the Client Pyramid

The following excerpt from my forthcoming book, “A Life in Photography” is aimed mostly at portrait photographers I think there’s a word of wisdom or two that photographers of all types might find interesting…or not. One reason there’s a McDonald’s on every street corner in America and not a Ruth’s Chris Steak House is that Ray Kroc wanted to sell lots of products to lots of buyers. The average diner isn’t going to eat filet mignon...

Read More
It’s Important To Become A Brand
May30

It’s Important To Become A Brand

Special Guest Post from Rohn Engh If you’re interested in making money from stock photography, you will want to follow a basic business concept: positioning. If your collection of photos is strong in education, position yourself so you become a valuable resource to editors who are in continual need of education photos. I know photographers who have positioned themselves so well in their specialty area that they get put on...

Read More
Change is the Name of the Game
May16

Change is the Name of the Game

If the facts don’t fit the theory, change the facts—Albert Einstein (1879-1955) One of the advantages of being a small  studio or a single entrepreneur is that you’re small enough to make a quick U-turn. One look at the bloated bureaucracy of a company like GM (“let’s kill Pontiac”) is that it takes too long to make changes in the way the company operates. Photographers can make a complete circle in less time and space than a Mini...

Read More
Are You Growing As A Photographer?
Apr29

Are You Growing As A Photographer?

My friend Danny McKernan made the (left)  photograph of a young Joe Farace in 1955 while we were climbing the steps of DC’s Washington monument. The camera bag on my shoulder held a Brownie Hawkeye that I later used to make a similar photo of him. Paul Simon once said that best way to tell if someone was a true artist is if they grew, changed and improved the quality of their work over the years. What about you? How has your work...

Read More
Which Form to Use and When?
Feb21

Which Form to Use and When?

Guest Post by Jason Anderson of Canon Blogger When starting a photography business, there is so much to consider that’s completely unrelated to photography and actually taking pictures. Topics range from financials to marketing, advertising, demographics, and the legalities of the business. If you don’t take measures to protect yourself and your business, things can get dangerous fast! It helps to have the help of an attorney...

Read More
Keeping Creativity Alive
Jan31

Keeping Creativity Alive

I’m often asked where the ideas for the stories that I write for blogs like this originate. Many times, I get ideas from readers, like the Montana photographer who was frustrated with the limited  creativity he was able to apply to assignments… Let’s face it, not all the work we produce for clients would be considered “creative.” Sometimes the nature of the project itself forces us to become passive recorders of an event...

Read More