It may be hard to believe but just about a few days ago lots of Chicken Littles were predicting the end of civilization, as we know it just because the Mayans predicted it. In a few days we’ll be celebrating the beginning of a new year, so it’s time to make plans and even a few resolutions for making our operations more successful next year. In this holiday spirit, I’d like to present a few suggestions that you might try keeping.
- Send regular marketing mailings to existing and potential clients. Don’t have a list? Make building a mailing list Job One for the new millennium. If you’ve never built a database before, programs such as FileMaker Pro include customizable templates that make it easy for anyone to have a database in just a few minutes.
- Since clients like to deal with people they know, communications will be the key to success in the new year. Look at how some new communications technologies can help your operation but don’t ignore any of the old ones. For small, photography operations, e-mail newsletters are a great way to build business.
- Don’t just do it for the money. Take some of your success and help others. You can donate a product or service to a charitable auction or pitch in and help feed homeless people at a shelter.
- This year, you’ve got to get organized. One of Farace’s immutable laws of the universe is that you never have enough desk, office, wall, or (fill in your favorite) space. Parkinson once stated that work expands to fill the time allocated to it, the same might be said about workspace.
- Join a networking group, it could be your local Internet Chamber of Commerce or just one of the many lead groups out there. Being a sole proprietor can be lonely and interaction with other human beings is good for the soul and could generate some new business.
As the clock ticks toward midnight and champagne is cooling in the buckets, look back at what you did in the past millennium. Too often we take our accomplishments for granted—as if they were always there—and forget how hard we worked to achieve them. Then look forward toward this new millennium with hopes it will be even better. Happy New Year.