The Social Media Dilemma
Nov07

The Social Media Dilemma

Special Guest Post by Rohn Engh The current buzz on social networks is whether we’re losing rights to our pictures by joining them? A quick answer is, no you won’t lose your copyright but will lose control over where you wanted your photos to appear before clicking the site’s “I AGREE” button. Google is the big dog so the other social networks follow their “fine print.” in what Google asked you to agree to. What does Google announce...

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Whittle Down that Contract
Oct11

Whittle Down that Contract

Special Guest Post by Rohn Engh Publications want to encompass all options available in today’s digital era and they want to make their contract as broad as possible. It’s up to the photographer to whittle the contract down to workable—for the photographer—reality. Here are some answers for you. Contract says: “Photographer hereby grants to Publisher one (1) time publication rights to Photographer’s stock Photograph(s),...

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Success and Failure in Photography
Oct04

Success and Failure in Photography

“Success is hard by the yard, but is a cinch by the inch”—Don Feltner I’ve often said that success is hard but failure is easy. You can stack the odds in your favor by providing competition-crushing customer service. While this may sound like tactics from Sun Tzu’s The Art of War, it’s more like common sense and common courtesy. The only problem with both of these commodities is that they’re not so common anymore, which is part...

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Policies and Practices for Studio Profitability
Sep13

Policies and Practices for Studio Profitability

Last Friday, I gave you some hard facts of the realities of the word of professional photography. The real “secret” of any successful photography studio is the establishment of policies that can protect your profitability and help your operation grow. Here are a few to get you started: #1. Adopt a pricing/packaging policy that ensures you’ll make money. This may seem obvious but too often new photographers set their prices based on...

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Educating Clients is a Full-time Job
Sep06

Educating Clients is a Full-time Job

Business Fridays was a feature of this blog from almost its beginning but over time I’ve dropped the business focus in favor of more how-to related posts. Recently I received several e-mails asking me to bring back Business Fridays and so, for a limited time and depending how well these posts are received, I’m giving it another try— I started the concept of Farace’s Laws” when I was writing for ComputerUser...

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Cameras: You Are What You Shoot?
Aug13

Cameras: You Are What You Shoot?

Regular readers of this blog know I like cars (and even have a car photography website.) In the car world it’s long been an incorrect, I think, axiom that “you are what you drive.” That was running though my mind while reading e-mail from a reader about one of my magazine reviews of a digital SLR. I love hearing from readers and while most of my e-mail is supportive or people asking for help with a technical problem,...

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Getting Better at Marketing Your Photography
Jul26

Getting Better at Marketing Your Photography

Some photographers (and I’m just as guilty of this as the next guy) are not naturally adept at marketing and, at the same time, not solvent enough to afford to hire a dedicated marketing or sales person. This means that the bulk of marketing falls on Big Enchilada but it doesn’t have to be traumatic. Your business card is the single most important marketing and promotional tool. While seemingly tiny, this lowly card has...

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