Eliminating The Negative
Jan24

Eliminating The Negative

Special Guest Post by Rohn Engh Through the years I’ve observed several marketing mistakes that emerging stock photographers make. Here’s a checklist of them, so that you can see what to avoid: Create First Then Find A Market. This is a recipe for disaster. The Boulevard of Broken Dreams is strewn with bodies of creative people who never learned: “Find the market first and then create for that market.”...

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Business Friday: What They Don’t Teach You In School
Jan17

Business Friday: What They Don’t Teach You In School

“Life is too important to be taken seriously.”— Oscar Wilde Around the turn of the century, a piece of modern business mythology was born. The idea goes something like this: “The customer is always right.” Many small business owners, including photographers, adopted this principle as if it were the golden rule. And it worked—their customers, it was said, loved them. But some photographers did not make enough money to remain in...

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Find Your Niche in 2014
Jan02

Find Your Niche in 2014

Most entrepreneurs start a business because they’re passionate about something. Book lovers launch e-publishing enterprises, shutterbugs start photo studios (that’s my story), and art lovers open galleries or design studios. But you need more than passion to be a success in the coming year, you’ll also need to set yourself apart from other businesses that offer similar services. Be an original. Don’t be like everybody else. Look at...

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New Year’s Resolutions to Keep
Jan01

New Year’s Resolutions to Keep

It may be hard to believe but not to long ago lots of Chicken Littles were predicting the end of civilization because, well, the Mayan calendar, told them so. But what about the forty or so other calendars including Julian, Islamic, Hebrew, Indian, Chinese and all the others? Whose calendar do you use? In the holiday spirit, I’d like to present a few business-related relations that you might try keeping.  1. Send regular marketing...

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The Social Media Dilemma
Nov07

The Social Media Dilemma

Special Guest Post by Rohn Engh The current buzz on social networks is whether we’re losing rights to our pictures by joining them? A quick answer is, no you won’t lose your copyright but will lose control over where you wanted your photos to appear before clicking the site’s “I AGREE” button. Google is the big dog so the other social networks follow their “fine print.” in what Google asked you to agree to. What does Google announce...

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Whittle Down that Contract
Oct11

Whittle Down that Contract

Special Guest Post by Rohn Engh Publications want to encompass all options available in today’s digital era and they want to make their contract as broad as possible. It’s up to the photographer to whittle the contract down to workable—for the photographer—reality. Here are some answers for you. Contract says: “Photographer hereby grants to Publisher one (1) time publication rights to Photographer’s stock Photograph(s),...

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Success and Failure in Photography
Oct04

Success and Failure in Photography

“Success is hard by the yard, but is a cinch by the inch”—Don Feltner I’ve often said that success is hard but failure is easy. You can stack the odds in your favor by providing competition-crushing customer service. While this may sound like tactics from Sun Tzu’s The Art of War, it’s more like common sense and common courtesy. The only problem with both of these commodities is that they’re not so common anymore, which is part...

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