It’s Important To Become A Brand
May30

It’s Important To Become A Brand

Special Guest Post from Rohn Engh If you’re interested in making money from stock photography, you will want to follow a basic business concept: positioning. If your collection of photos is strong in education, position yourself so you become a valuable resource to editors who are in continual need of education photos. I know photographers who have positioned themselves so well in their specialty area that they get put on...

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Change is the Name of the Game
May16

Change is the Name of the Game

If the facts don’t fit the theory, change the facts—Albert Einstein (1879-1955) One of the advantages of being a small  studio or a single entrepreneur is that you’re small enough to make a quick U-turn. One look at the bloated bureaucracy of a company like GM (“let’s kill Pontiac”) is that it takes too long to make changes in the way the company operates. Photographers can make a complete circle in less time and space than a Mini...

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Are You Growing As A Photographer?
Apr29

Are You Growing As A Photographer?

My friend Danny McKernan made the (left)  photograph of a young Joe Farace in 1955 while we were climbing the steps of DC’s Washington monument. The camera bag on my shoulder held a Brownie Hawkeye that I later used to make a similar photo of him. Paul Simon once said that best way to tell if someone was a true artist is if they grew, changed and improved the quality of their work over the years. What about you? How has your work...

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Which Form to Use and When?
Feb21

Which Form to Use and When?

Guest Post by Jason Anderson of Canon Blogger When starting a photography business, there is so much to consider that’s completely unrelated to photography and actually taking pictures. Topics range from financials to marketing, advertising, demographics, and the legalities of the business. If you don’t take measures to protect yourself and your business, things can get dangerous fast! It helps to have the help of an attorney...

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Keeping Creativity Alive
Jan31

Keeping Creativity Alive

I’m often asked where the ideas for the stories that I write for blogs like this originate. Many times, I get ideas from readers, like the Montana photographer who was frustrated with the limited  creativity he was able to apply to assignments… Let’s face it, not all the work we produce for clients would be considered “creative.” Sometimes the nature of the project itself forces us to become passive recorders of an event...

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Eliminating The Negative
Jan24

Eliminating The Negative

Special Guest Post by Rohn Engh Through the years I’ve observed several marketing mistakes that emerging stock photographers make. Here’s a checklist of them, so that you can see what to avoid: Create First Then Find A Market. This is a recipe for disaster. The Boulevard of Broken Dreams is strewn with bodies of creative people who never learned: “Find the market first and then create for that market.”...

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Business Friday: What They Don’t Teach You In School
Jan17

Business Friday: What They Don’t Teach You In School

“Life is too important to be taken seriously.”— Oscar Wilde Around the turn of the century, a piece of modern business mythology was born. The idea goes something like this: “The customer is always right.” Many small business owners, including photographers, adopted this principle as if it were the golden rule. And it worked—their customers, it was said, loved them. But some photographers did not make enough money to remain in...

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