Which Form to Use and When?
Feb21

Which Form to Use and When?

Guest Post by Jason Anderson of Canon Blogger When starting a photography business, there is so much to consider that’s completely unrelated to photography and actually taking pictures. Topics range from financials to marketing, advertising, demographics, and the legalities of the business. If you don’t take measures to protect yourself and your business, things can get dangerous fast! It helps to have the help of an attorney...

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Keeping Creativity Alive
Jan31

Keeping Creativity Alive

I’m often asked where the ideas for the stories that I write for blogs like this originate. Many times, I get ideas from readers, like the Montana photographer who was frustrated with the limited  creativity he was able to apply to assignments… Let’s face it, not all the work we produce for clients would be considered “creative.” Sometimes the nature of the project itself forces us to become passive recorders of an event...

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Eliminating The Negative
Jan24

Eliminating The Negative

Special Guest Post by Rohn Engh Through the years I’ve observed several marketing mistakes that emerging stock photographers make. Here’s a checklist of them, so that you can see what to avoid: Create First Then Find A Market. This is a recipe for disaster. The Boulevard of Broken Dreams is strewn with bodies of creative people who never learned: “Find the market first and then create for that market.”...

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Business Friday: What They Don’t Teach You In School
Jan17

Business Friday: What They Don’t Teach You In School

“Life is too important to be taken seriously.”— Oscar Wilde Around the turn of the century, a piece of modern business mythology was born. The idea goes something like this: “The customer is always right.” Many small business owners, including photographers, adopted this principle as if it were the golden rule. And it worked—their customers, it was said, loved them. But some photographers did not make enough money to remain in...

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Find Your Niche in 2014
Jan02

Find Your Niche in 2014

Most entrepreneurs start a business because they’re passionate about something. Book lovers launch e-publishing enterprises, shutterbugs start photo studios (that’s my story), and art lovers open galleries or design studios. But you need more than passion to be a success in the coming year, you’ll also need to set yourself apart from other businesses that offer similar services. Be an original. Don’t be like everybody else. Look at...

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New Year’s Resolutions to Keep
Jan01

New Year’s Resolutions to Keep

It may be hard to believe but not to long ago lots of Chicken Littles were predicting the end of civilization because, well, the Mayan calendar, told them so. But what about the forty or so other calendars including Julian, Islamic, Hebrew, Indian, Chinese and all the others? Whose calendar do you use? In the holiday spirit, I’d like to present a few business-related relations that you might try keeping.  1. Send regular marketing...

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The Social Media Dilemma
Nov07

The Social Media Dilemma

Special Guest Post by Rohn Engh The current buzz on social networks is whether we’re losing rights to our pictures by joining them? A quick answer is, no you won’t lose your copyright but will lose control over where you wanted your photos to appear before clicking the site’s “I AGREE” button. Google is the big dog so the other social networks follow their “fine print.” in what Google asked you to agree to. What does Google announce...

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