Publish Your Own Photo Book
Jan07

Publish Your Own Photo Book

Blurb.com is a website that lets you produce your own photo books in quantities as few as one.  I’ve always wanted to publish a coffee table book and Blurb lets you do that without suffering the multiple indignities of receiving enough rejection slips from publishers to wallpaper your bathroom. The Blurb website lets you create many different sizes in hard cover with a dust jacket or softbound versions. The most important thing to...

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Resolutions: Try Keeping Some Next Year
Jan01

Resolutions: Try Keeping Some Next Year

It may be hard to believe but not so long ago lots of Chicken Littles were predicting the end of civilization because, well, the Mayan calendar, told them so. But what about the forty or so other calendars that are in use around the world? In the holiday spirit, I’d like to present a few business-related relations that you might try keeping. Send regular marketing mailings to your existing as well as potential clients. Don’t have a...

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Three Important Photography Marketing Tips
Nov06

Three Important Photography Marketing Tips

Business Fridays is back during the month of November. In December I’ll be using Fridays for the annual Gift Guide features, but in the meantime kick back and pick up a few tips that should help your photo business grow and increase your profitability and productivity. Some photographers, including myself, are not naturally adept at marketing and, at the same time, not solvent enough to afford to hire a dedicated marketing or...

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Photo Marketing on a Budget
Mar19

Photo Marketing on a Budget

Sometimes the old ways to promote your photography are the best ways and one of the oldest axioms in photo marketing is that it takes 28 impressions to make a sale. That point of contact can be a direct mail piece, website, blog, tweet, Facebook post or the most overlooked of all marketing tools—the business card. The business card is the best face-to-face marketing tool. Yet many times photographers have handed me cards where they’ve...

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Protecting Photography as Free Speech
Jan20

Protecting Photography as Free Speech

Along with many other, including my friend Jack Neubart, I’ve written about encounters with law enforcement over making photographs in public places. It seemed like photography was being treated as a crime and photographers as terrorists and it also seemed that wee didn’t have any friends that could help until now. On January 2, 2015 Steve Stockman (R  Texas) introduced a bill in the U.S. House of Representatives includes...

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Improve Your Photography Business in 2015
Jan02

Improve Your Photography Business in 2015

Business Fridays are back for 2015… I haven’t written any business oriented posts in some time but I know that many readers of this blog and my articles and columns in Shutterbug magazine are aspiring professionals. In the holiday spirit, I’d like to present a few business-related relations that you might try keeping next year.  1. Send regular marketing mailings to existing and potential clients. Don’t have a list? Make...

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Expect More Changes in 2015
Dec29

Expect More Changes in 2015

“More, better, faster, cheaper.“ Choose any two.” back in the film days, this was an 0ld photo lab expression that I had adopted for our studio. Before digital imaging came along, the introduction of new photographic technologies had been gradual, with each new product building on and backwardly compatible with what has gone before. Computer companies, on the other hand, are driven by  competition and the realities of Moore’s Law,...

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