Three Easy Tips for Marketing Your Photography
Nov02

Three Easy Tips for Marketing Your Photography

“Here’s my whole marketing idea: treat people the way you want to be treated.”— Garth Brooks Some photographers, including myself, are not naturally adept at marketing and, at the same time, not solvent enough to afford to hire a dedicated marketing or sales person. This means that the bulk of marketing falls on the Big Enchilada—you—but the process doesn’t have to be traumatic. Here’s a few easy marketing...

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Outdoor Portraits & The Law
Feb17

Outdoor Portraits & The Law

Shooting portraits outdoors mean you’re going to have to be creative about where and when you shoot and look for places that will accommodate to your—and your subject’s photographic requirements but that doesn’t mean you won’t encounter problems. Shooting anything in post-911 America has made many people, especially those wearing badges, sensitive about photography and sometimes they can overreact to what is really a harmless...

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Photo Marketing on a Budget
Dec01

Photo Marketing on a Budget

You only have one chance to make a good first impression—old business axiom Sometimes the old ways to promote your photography are still the best ways and one of the oldest axioms in photo marketing is that it takes 28 impressions to make a sale. That point of contact can be a direct mail piece, website, blog, tweet, Instagram post or the most overlooked of all marketing tools—the business card. I strongly believe that the business...

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Coping with the Client Pyramid
Sep15

Coping with the Client Pyramid

The following excerpt from my forthcoming book “A Life in Photography” and is mostly aimed at portrait photographers I think there’s a word of wisdom that photographers of all types might find interesting…or not. One reason there’s a McDonald’s on every street corner in America and not a Ruth’s Chris Steak House is that Ray Kroc wanted to sell lots of products to lots of buyers. The average diner isn’t going to eat filet mignon each...

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It’s Labor Day 2016
Sep05

It’s Labor Day 2016

For our readers outside the USA— Here in the United States, Labor Day is a holiday celebrated on the first Monday in September and is generally thought of as the last throes of summer (although that actually won’t happen for a few weeks) and is celebrated with cookouts on the grille. Swimming pools are closing and if kids aren’t already in school, they’re getting ready to start with ‘Reading, ‘Riting and...

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Low Ball And Other Ways to Go Broke
Sep02

Low Ball And Other Ways to Go Broke

Monday is Labor Day, so I wanted to  post this as a reminder that photographers (and even us writer/photographers) should to be paid for their labors too. In Benjamin J. Stein’s book License to Steal he said, “The laborer, selling his labor in competition with other laborers who underbid each other until their wages just barely cover their cost of sustenance, also never gets rich.” These words sum up some thoughts...

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You Are What You Shoot?
Jun14

You Are What You Shoot?

Regular readers know I like cars (and have a car photography website.) In the car world it’s long been an incorrect, I think, axiom that “you are what you drive.” That was running though my mind while reading e-mail from a reader about one of my magazine reviews of a digital SLR. I always hearing hearing from readers and while most of my e-mail is supportive or people asking for help with a technical problem, on...

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