Three Easy Tips for Marketing Your Photography
Nov02

Three Easy Tips for Marketing Your Photography

“Here’s my whole marketing idea: treat people the way you want to be treated.”— Garth Brooks Some photographers, including myself, are not naturally adept at marketing and, at the same time, not solvent enough to afford to hire a dedicated marketing or sales person. This means that the bulk of marketing falls on the Big Enchilada—you—but the process doesn’t have to be traumatic. Here’s a few easy marketing...

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Outdoor Portraits & The Law
Feb17

Outdoor Portraits & The Law

Shooting portraits outdoors mean you’re going to have to be creative about where and when you shoot and look for places that will accommodate to your—and your subject’s photographic requirements but that doesn’t mean you won’t encounter problems. Shooting anything in post-911 America has made many people, especially those wearing badges, sensitive about photography and sometimes they can overreact to what is really a harmless...

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Coping with the Client Pyramid
Sep15

Coping with the Client Pyramid

The following excerpt from my forthcoming book “A Life in Photography” and is mostly aimed at portrait photographers I think there’s a word of wisdom that photographers of all types might find interesting…or not. One reason there’s a McDonald’s on every street corner in America and not a Ruth’s Chris Steak House is that Ray Kroc wanted to sell lots of products to lots of buyers. The average diner isn’t going to eat filet mignon each...

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It’s Labor Day 2016
Sep05

It’s Labor Day 2016

For our readers outside the USA— Here in the United States, Labor Day is a holiday celebrated on the first Monday in September and is generally thought of as the last throes of summer (although that actually won’t happen for a few weeks) and is celebrated with cookouts on the grille. Swimming pools are closing and if kids aren’t already in school, they’re getting ready to start with ‘Reading, ‘Riting and...

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Low Ball And Other Ways to Go Broke
Sep02

Low Ball And Other Ways to Go Broke

Monday is Labor Day, so I wanted to  post this as a reminder that photographers (and even us writer/photographers) should to be paid for their labors too. In Benjamin J. Stein’s book License to Steal he said, “The laborer, selling his labor in competition with other laborers who underbid each other until their wages just barely cover their cost of sustenance, also never gets rich.” These words sum up some thoughts...

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How to Keep Your Creativity Alive
Apr29

How to Keep Your Creativity Alive

I’m often asked where the ideas for the stories that I write for blogs like this originate. Many times, I get ideas from readers, like the Montana photographer who was frustrated with the limited  creativity he was able to apply to assignments and e-mailed me looking for advice. This is what I told him… Let’s face it, not all the work that we produce for clients would be considered “creative.” Sometimes the very nature of a...

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Paperwork for Glamour Photography
Apr08

Paperwork for Glamour Photography

I often get calls and e-mails from models and aspiring models requesting tests shoots but there’s only so much time available I have available. To streamline the process, I e-mail them a Model Data form before an interview or shoot. The form asks the kind of name, address, and physical description information you might expect, but also what hours and days they are available for photography sessions. I also ask what kind of modeling...

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